What Does Pre Fall Mean in Fashion
Welcome to Now Yous Know, Eric Wilson's column that will help you go a fashion know-information technology-all in i easy read. Each week, he'll take a look at an endearing fashion influence and why information technology's relevant right now. Savor!
It's hard to believe it's the terminate of Jan and nosotros're yet talking most pre-fall.
Information technology's been nearly two months since Karl Lagerfeld kicked off the pre-fall season with his Chanel Métier d'Arts show in Salzburg, Austria (pictured, above), and merely ii weeks until designers begin showing their fall collections. Still, the pre-autumn keeps coming, every bit a handful of clever labels, similar Balenciaga, Balmain, and Miu Miu, released images of their collections this calendar week in Paris, while the style world was concentrating on the couture shows. Not a bad crowd to exist seen with.
Style has entered an era of nonstop production cycles that are partly driven by the digital age and partly by the needs of retailers, the press, and—let's not forget—celebrities for more than and more clothes. Kerry Washington wore Prabal Gurung's pre-fall tulip-printed gown to the Producers Social club Awards on Saturday. Felicity Jones appeared in argent-embellished dress from Valentino'southward pre-fall drove at the same result. Brit Marling borrowed a platinum multi-stripe pre-fall robe from Creatures of the Wind for the Sundance Pic Festival. Lupita Nyong'o wore that wild and wacky pre-fall dress from Elie Saab at the Screen Actors Guild Awards on Sunday, then a shorter version to the afterwards party (all pictured, from L-R). Never heed that these collections won't be in stores before July.
Credit: Jon Kopaloff/FilmMagic (2),Michael Bezjian/Getty Images for Sabra Dipping Co., C Flanigan/Getty Images,Ari Perilstein/Getty Images for TWC
The fast pace of fashion is a field of study nosotros've discussed hither before, and also the confusion that arises from describing these collections using outdated manufacture jargon. "Pre-fall," to the rest of the world, is known as "summertime," but since when has mode ever been driven by logic? On Twitter and Instagram, seeing photos tagged with #prefall has led many editors to jokingly refer to the flavor as if it were a trifle, or piffle.
And nevertheless these collections, often filled with more sensible wearing apparel than what nosotros come across on the runways, are actually more important to designers from a commercial standpoint than bound or autumn. Miuccia Prada's Miu Miu collection, shown in an installation at the Palais d'Iéna, was filled with smart clothes like printed walking shorts and cozy cardigans (pictured, below left). At Balenciaga, the looks by Alexander Wang are fabled, like a camel coat that appears to be tagged with pink stripes (pictured, below right), and fuzzier versions of a classic outerwear styles, including a trench, a peacoat and an aviator jacket.
Credit: Courtesy of Miu Miu, Courtesy of Balenciaga
While the rising of pre-autumn means there are a lot more clothes to sift through (and the good news is that we now appear to be at the end of the pre-fall 2015 presentations), they might but whet your appetite for the master event: the fall runways, starting Feb. 12.
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